Why Hiring Freelancers Will Make Your Workday More Productive

Feeling overwhelmed by an unending list of daily tasks? Learn the top 5 benefits of hiring a freelance writer, and lighten the load of running your business.

This article was conceptualized by Nellie, written by Amanda, and edited by Pitsh.

Amanda is a freelance writer based in Halifax, Nova Scotia, Canada. She lives with her husband, two kids, and dog. Aside from motherhood and writing, Amanda’s greatest passion is learning languages: She is currently studying ASL and Mandarin.

There’s no reason to beat around the bush: Working is hard.

There’s a lot you need to get done every day, and not a lot of time to do it. It’s true for front-line workers, for senior executives, and for everyone in between.

Worse yet, with more jobs shifting to work-from-home, job responsibilities are shifting from “show up and be seen” to “get all the work done.”

Your job may even be at risk.

But when you work from a home office, you don’t have to do it all yourself. You can get help from automation tools, outside contractors, offshore workers, and even local freelancers.

Freelancers can take on your projects, simplify your most-repeatable tasks, and make you look good to the boss.

A little budget can go a long way. Here are the top 5 ways a freelance hire can improve your day-to-day:

1. Cover The Basics

Delegation isn’t only for senior leadership.

For people who prefer to do everything themselves, delegating can be tough. And that’s okay.

You don’t need to pass on your most important, most enjoyable, or most challenging tasks. Instead, think of the things you do over and over again, and hire a freelancer to handle them.

Do you work in sales, and need to make cold calls to book meetings? A business development freelancer can help.

If you’re in finance, you don’t need to input every receipt: A data-entry freelancer is available to support you.

Are you drowning in client emails? Look for a customer support freelancer.

And if you’re in marketing, you’re in luck. Freelancers can cover any day-to-day content creation tasks. Hire them to write blog posts, edit videos, create graphics, schedule content on social media, and much more.

When your job and your business can outsource and automate the basics, it makes you more flexible, more responsive, and better-prepared for change. After all, you never know what catastrophe could be coming around the corner.

2. Shorten Your To-Do List

Your to-do list is probably a mile long, and never seems to get any shorter. By the time you get around to starting your next project, you might’ve thought of ten more. And many of the ideas that would’ve been good 6 months ago have grown stale.

If your work is worthwhile, it’s worthwhile to hire someone to help: Especially when they can do it for cheaper than your equivalent salary!

Hiring a freelancer helps you turn two-page lists into one-line lists. It gives you more time for yourself and your life outside of work.

You can pick-and-choose tasks and hand them off to freelancers individually, or give them access to your list and turn them loose.

Just make sure to structure your payment agreements to protect you, while still being fair to your freelancers. And remember to set aside some time to verify your freelancers’ work—especially when you’re starting a new contract.

3. Access Niche Expertise

You don’t know everything, and you can’t learn it all. There’s just too much to know. 

But freelancers specialize in a variety of niches. When you hire a freelancer, you choose from a pool of professionals with varying skills. They bring task-specific technical abilities and knowledge of specific industries that you couldn’t reasonably expect to hire on a full-time basis. 

niche freelance expertise

Freelancers can fill your one-off or rarely-seen project needs, while bringing an additional outside perspective to your team.

A strategically-chosen freelancer can introduce new tools, add design excellence, establish industry best practices, and provide a healthy dose of outside perspective.

How’s that for ROI?

4. Adjust Output as Needed

You never know what’s coming next. Work can be booming one week, dry-up after that, and then quadruple a few weeks later.

With traditional employees, the hiring process is long (you can’t risk making a mistake!), and the termination process is both painful and expensive.

But when work comes in waves, you pivot between failing to meet deadlines, and paying employees to waste time.

Building freelance relationships lets you quickly scale your production when you need to. But it also lets you drop production right back down—without needing to fire any employees—if things slow down a little.

Keeping a freelancer in your back pocket ensures that deadlines are never missed. And it helps you keep your brand on the minds of your target audience.

Marketers can rely on a single freelance marketing generalist, who can complete a huge range of tasks and create a multitude of content types. Or you can build a team of specialists, whose skills you can depend on again and again. A dedicated team will learn your brand and values, and can even be integrated into your company culture.

5. Do What You Do Best

Unstick yourself. 

No matter how organized and productive you are, you’re bound to hit a wall. Creative people call it “writer’s block”, and busy people call it “burn out.” But everyone has days when they just can’t seem to accomplish anything.

Times when you’re stuck are the perfect times to hire a freelancer. When someone else is doing the work, the work is getting done. And finding someone else to do the work can be just the thing you need to get yourself going again.

When you hire a freelancer, you delegate tasks that you don’t want to do, and allow yourself to focus on the things you love.

Get more work done. Stop worrying about how and when to hire a freelancer. Pitsh hires and manages the best and brightest freelance marketers from across North America. Hire Pitsh freelancers today.